Job Title: Marketing, Communication, and Sales Manager
Position: Marketing, Communication, and Sales Manager
Location: Cameroon
Reports to: CEO/Founder
Type: Full-time
About Kibonen:
Kibonen is a pioneering fashion brand dedicated to transforming the fashion landscape in Africa through cultural reinterpretations. Our mission is to create purpose-driven fashion that embodies the rich heritage and innovative spirit of Africa. We are seeking a versatile and strategic Marketing, Communication, and Sales Manager to lead our brand’s marketing, communication, and sales efforts.
Key Responsibilities:
- Strategic Planning:
- Develop and implement integrated marketing, communication, and sales strategies to enhance brand visibility and achieve business objectives.
- Analyze market trends and consumer behavior to identify opportunities for growth and innovation.
- Brand Management:
- Oversee the development and execution of brand campaigns, ensuring consistency across all channels.
- Maintain and enhance Kibonen’s brand identity, ensuring it resonates with target audiences.
- Digital Marketing:
- Lead the digital marketing strategy, including SEO, SEM, email marketing, social media, and content marketing.
- Manage and optimize the company’s online presence, including the e-commerce platform.
- Public Relations:
- Develop and maintain relationships with media outlets, influencers, and key stakeholders.
- Coordinate press releases, media kits, and other PR materials to secure media coverage and enhance brand reputation.
- Sales Strategy:
- Develop and implement effective sales strategies to achieve business objectives and revenue targets.
- Identify new market opportunities and expand the brand’s presence both locally and internationally.
- Sales Team Management:
- Lead, mentor, and motivate the sales team to achieve individual and team targets.
- Conduct regular training sessions to enhance the team’s sales skills and product knowledge.
- Customer Relationship Management:
- Build and maintain strong relationships with key customers, retailers, and distributors.
- Ensure exceptional customer service and address any customer concerns or issues promptly.
- Performance Analysis:
- Monitor and analyze marketing, communication, and sales performance metrics to identify areas for improvement.
- Prepare regular reports for the executive team, providing insights and recommendations based on data.
- Market Research:
- Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
- Use insights from market research to refine strategies and product offerings.
- Inventory Management:
- Collaborate with the production and logistics teams to ensure optimal inventory levels.
- Oversee the distribution of products to various sales channels to meet demand.
- Budget Management:
- Develop and manage the marketing, communication, and sales budgets, ensuring effective allocation of resources to achieve goals.
- Monitor expenses and optimize processes to maximize profitability.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Sales, Business Administration, or a related field.
- Proven experience (5+ years) in a combined marketing, communication, and sales management role, preferably within the fashion or retail industry.
- Strong leadership and team management skills.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to analyze data and market trends to drive strategic decisions.
- Proficiency in CRM software, marketing analytics tools, and sales management platforms.
Application Process:
Interested candidates should submit their resume, a cover letter detailing their experience and qualifications, and any relevant portfolio or work samples to info@kibs.customerpull.com. Please include “Marketing, Communication, and Sales Manager Application” in the subject line.
Kibonen is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
